It is one of the various digital marketing tactics that you can use to bring more attention to your company. With this guerrilla marketing technique, the aim is to interact with the audience and get it directly involved in the staging.Viral. It's based on using real actors to start a performance.Sensory. Ambient marketing consists of appropriating a public space and giving it a different focus.Performance. Types of guerrilla marketingAmbient marketing. But guerrilla marketing is tactical, strategical placed in your face marketing that you don't really realize as marketing. The success of guerilla marketing campaigns largely depends on the element of surprise. Step 8 - Test and make changes accordingly. Guerrilla marketing isn’t about making war, but it is about winning one using the element of surprise. Guerrilla Marketing is a form of unconventional, surprising, or novel marketing that intends to shock or surprise the audience. Although controversial, guerrilla marketing is typically not illegal, although it can be. Guerilla marketing is a way to drive publicity and, as a result, brand awareness by promoting using unconventional methods designed to evoke surprise, wonder, or shock. Guerilla marketing ideas don’t have to be done on a large scale to still create a big impact.
What Is Guerilla Marketing? Outdoor guerrilla Marketing. If you’re looking for a formal definition, Investopedia defines guerrilla marketing as “a marketing tactic in which a company uses surprise and/or unusual interactions in order to promote a product or service. In guerrilla marketing tie and location is very important and it helps the companies in any ways such as low budget. Answer (1 of 19): Ahhh guerilla marketing.